See our sixth place for FotoFun on year 8, also note how we lost 56 points in comparison with the previous year, meaning our strategy for quality was not working.įrom year 9 till the end we reversed our strategy/decisions. We created the best products, Increased P/Q ratings increased advertising, increased customer support, increased promotions, increased wages and compensations for workers but nothing seemed to work. We run the company for 15 years in the first 8 years we tried all kinds of decisions to maintain our strategy. In the end it made sense, the program did not know our strategy which is the purpose of the game however, the price was important factor as we later learned (our prices were way too high for the program, even though our strategy was to have high prices). According to the manual, it said that consumers looking for high-end products did not mind paying higher prices.
We started by creating a strategy that focused on quality, meaning our products would be the best in the industry but also the most expensive ones. The industry I played on was selling digital cameras. My co-managers and I read it and implemented our strategy based on the manual. The manual is helpful is some ways but do not rely on it 100%. Read the manual, you might be tested on it.
The point is, even if your decisions are the best according to your strategy, it won be, if all the other companies are making decisions that don't even make sense to you but does make sense for the program. Having said that you have to keep in mind that any decisions made by you will be entered as input for the different algorithms in the program, these algorithms make comparisons among the other companies and choose what the program considers to be the best. Well, that is 90% true, the remaining 10% is the fact that it is a game which means that as with any other computer game, it is a program, a program that responds to the user's inputs. Almost any professor would say that there is no secret to win this game it all depends on the decisions made by the companies competing in the game.
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